„PREPARATION FOR A NEW COMPANY‘S EXPORT EXPANSION STAGE“ PROJECT
PROJECT CODE: VP2-2.1-ŪM-04-K-01-144
„Medelkom“ Ltd. Has implemented the „Preparation for a new company‘s export expansion stage“ project, which was partially financed by European Union European Regional Development Fund and governmental budget of the Republic of Lithuania in accordance with the Economic growth actions program and its 2 priority “Increase of business productivity and improvement of business environment” measure VP2-2.1-ŪM-04-K „New potential“.
Project duration: 2009 August 3rd – 2011 June 30th.
Project financing: Up to 399 210,00 litas from the special Economic growth and competitiveness program of European Union European Regional Development Fund are allocated for Project implementation. Overall amount of Project appropriate expenditures is 570 300,00 litas.
Project description: Company‘s export amount used to decrease for the last years, while export makes more than 90% in company‘s sales structure. The project was aimed to create preconditions for the increase of company‘s overall export amount while strengthening company‘s marketing activity trends for terget markets and when entering new markets (the USA). For this reason, customers‘ needs‘ and competetiveness analysis were performed, the general prodyct export expansion strategy was prepared, marketing tools amount was defined and it was also taken part in three international exhibitions. Also, certification activities for the USA market were implemented in accordance with the USA authorised FDA institution requirements.
Project results: Project activities are finished, Medelkom prodycts‘ export expansion strategy for years 2011-2013 is prepared, it was taken part in three international specialized exhibitions (MEDICA 2009, 2010 ir FIME 2010) and marketing materials were delivered there. Also, certification activities for 2 devices were implemented in accordance with the USA authorised FDA institution requirements, now allowing to import the devices to the USA market.